英文商業計劃書

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英文商業計劃書

table of contents

executive summary..........................

management..................................

history...........................

description.............

objectives..................................

competitors................................

competitive advantages...................

innovation..................................

pricing..................................

specific markets..................................

growth strategy....................................

market size and share..........................

targeting new markets.......................

location..................................

manufacturing plan................................

research & development......................

historical financial data........................

proforma financial data.........................

proforma balance sheet.........................

cost control..................................

effects of loan or investment...............

attachments..................................

executive summary

was formed as a in in , by in response to the following market conditions:

opportunities exist in .

the need for use of efficient distribution and financial methods in these overlooked markets.

have several customers who are willing to place large within the next three months.

several other prospective have expressed serious interest in doing business within six months.

previously owned a company that was active in the widget markets. over the past few years i spent much time studying ways to improve overall performance and increase profits. this plan is a result of that study.

the basic components of this plan are:

1. competitive pricing

2. expand the markets

3. increased advertising

4. lower our unit costs,

5. thereby achieving higher profits.

1. sign contracts

2. increased advertising

3. increase office staff

objectives

long term

believes very strongly in technical, financial, business and moral excellence. to secure a stable future for all those connected with we have set the following long term goals:

present market is estimated at xxx. our goal for market share is xx%.

we want to be considered by our peers to be the market leader in sales as evidenced by:

trade industry awards

high end of scale in financial ratios

major market share

technical excellence (awards, honors, etc.)

community involvement (rotary, united way, etc.)

short term

market share goals -

1. first year xx%

2. second year xx%

3. third year xx%

4. fourth year xx%

costs through acquisition of new plant and equipment. increase productivity by investing in employee training and education.

1. budget for complete computer training for appropriate applications.

2. set up, maintain] employee benefit program for continuing college education.

3. budget for necessary seminars and/or continuing job-specific education.

4. maintain state-of-the-art accounting system for careful tracking.

5. monthly reports on financial status vis-a-vis the industry.

6. aggressive recruitment of the best technical staff in the industry.

7. support company involvement in various local and national charity events.