廣告的利弊(The advantages and disadvantages of advertisement)
Nowadays ther are a lot of false advertisements in society. They have caused many harms to society. Generally, their harms can be listed as follows.
First, they exaggerate the functions of the goods they advertise and mislead consumers. Second , some advertisements contain obscene contents and bring about spiritual pollution. Third, they seriously damage the credit of businesses because the shops which sell those goods will be distrusted and even considered the conspirators of those advertisers by consumers.
Personally, I am usually vigilant against any advertisements and so I have never been taken in. However, some people are credulous and are easily taken in. Therefore, in my opinion, effective measures must be taken to ban false advertisements and protect consumers'interests. First, all the advertisements must be strictly censored by the authorities concerned before they are published. Besides, severe punishment must be inflicted on those who publish illegal advertisements.
In conclusion, false advertisements must be eliminated in our society.
廣告的利弊(The advantages and disadvantages of advertisement)
These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.
今天如果想挑廣告事業的弊病簡直是輕而易舉，話又說回來，對於這種具有說服力的藝術誰也不能不承認其經濟利益。靠着傳播消息半真半假，廣告居然能夠滲透大衆人心，興起慾望購物，甚至使人買到毫無用途的東西。儘管如此，廣告帶來的好處總比壞處多。
To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.
認爲廣告會帶來不良的影響，想來也不無道理，好像就是越來越有對廣告產生反感的概念。也許將來歷史可以證明現代真正之弊病之一就是廣告，主要是因爲廣告不斷地刺激人的需要，又要這個又要那個。千真萬確，很多消費者沒錢了還被引誘去買他們不是真正需要的東西。同樣一點兒都不假地，大衆消費貨品所以如此暢銷，無非是反應廣告的威力，而不是反應消費市場實際的需求。廣告把那種“衝動採購”的消費行爲輕而易舉地從需要改變成貪婪。廣告誤導購物慾望，害人購買了不需要或毫無用途的東西，不僅如此，廣告甚至於無時無地包圍消費者，真是令人煩不勝煩。
The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.
廣告帶來的好消息是其工作符合市場經濟的運行，這還得部分歸功於大衆媒體如電視，收音機，報紙，雜誌與因特網。透過媒體廣告，特別是電視，廣告提供給消費者大好機會。消費者因此得知新產品與服務的信息而得以改善生活。事實上，當廣告事業特別興旺的時候，也正是經濟的佳期，這點可以想象得到，因爲假如人人又捱餓又寒冷，哪裏有需要靠打廣告來賣食品與爐油。所以廣告像是一面鏡子反射富足社會的良性循環，因而造福各行各業。廣告賣得越多，媒體的收入也越多，接着更加督促生產，創造更多的就業機會，同時也就促成更大購買力。
Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.
認爲廣告事業危害不淺的人應該再想一想市場經濟的價值何在，就是促進經濟繁榮。也許一切反感都是錯覺，到底多數消費並不怨恨廣告的不利影響，到頭來都終於覺悟到一切都是出自自己愚蠢的慾望。受廣告影響而買東西也許真會造成大約一半的'無謂浪費，可是又好像搞不清楚到底是那一半。
廣告的利弊(The advantages and disadvantages of advertisement)
With the development of informatization, people have more and more chances to choose the commodities they like. But the more goods exist, the more confusion people feel in choosing one. Therefore, advertisement stands out to take the responsibility for people to choose the products they prefer. But advertising has advantages and disadvantages. Some people are in favor of it, while some are on the contrary. As for me, I’m in the neutral place.
隨着信息化的發展，人們有更多的機會選擇自己喜歡的商品。但是商品越多，人們在選擇的時候就越困惑。因此，廣告站出來幫助人們選擇他們喜歡的產品。但是廣告既有優點也有缺點。有些人贊成，而有些人則相反。至於我，我在中立的立場。
On the one hand, advertisements help people have a better understanding about products. Advertisements always tell people the advantages and functions of the products. People can buy the things they want by reading advertisements. By the way, advertisements are free for consumers. Moreover, advertising is much more interesting than the instructions on the packaging box, because advertisements contain various factors, such as pictures, videos, voice plots and so on. Don’t you think it is a good way for choosing a product?
一方面，廣告有助於人們更好地瞭解產品。廣告總是告訴人們產品的優勢和功能作用。通過閱讀廣告人們可以買到他們想要的東西。順便說一下，廣告對消費者是免費的。而且，廣告也比包裝盒上的說明書要有趣得多，因爲廣告包含各種元素，如圖片，視頻，情節等。難道你不覺得這是選擇產品的一種好方法嗎?
On the other hand, sometimes advertisements are tempting and deceptive. In order to attract the target customers, the advertiser will fill the content of decorating expressions, regardless of the filthy measures they have taken or the severe damages they may bring about. The advertisements always exaggerate the advantages and functions of the products. As a result, they mislead consumers to buy things that are not deserved.
另一方面，有時候廣告是具有誘惑性和欺騙性的。爲了吸引目標客戶，一些廣告商爲了滿足修飾產品的作用，而忽視他們使用的一些骯髒措施，或者他們所帶來的嚴重損害。廣告經常誇大產品的優勢和功能作用。結果，他們誤導了消費者購買不值得的東西。
To sum up, advertisements have the good side and the opposite side. If we just take them as a reference, it will be good. But if we depend on them to buy things, we may suffer losses in the end.
總之，廣告有好的一面也有不好的一面。如果我們只是把它們當成是參考，廣告會是好的。但是如果我們依賴於它們來買東西，我們最後可能會遭受損失。
廣告的好處(The Advantage of Advertisement)
With the development of society, there are more and more new industries appear in people’s life. Advertising industry is one of them. It is at the trends of flourishing. In some extend, it changes our life, bringing great benefits to us. We can’t live without it. There are several reasons to account for me view.
隨着社會的發展，越來越多的新產業出現在人們的生活中。廣告業就是其中之一。而且還在蓬勃發展。在某種程度上，它改變了我們的生活，給我們帶來了很多的好處。我們的生活不能沒了它。有幾個理由可以支持我的觀點。
First of all, advertising provides clear goods information to us. When we walk into the supermarket, we will see dazzling commodities. It is common that we don’t know what to choose as we don’t have a better understanding about them. At that time, advertisement can offer help for us. We can choose a product according to its advertisement, because every advertisement will show the best part for that product. Even though we don’t know the commodities well, but we can have a little understanding about it. In the other words, advertisement plays the role as assistance when we are buying things.
首先，廣告爲我們提供了明確的商品信息。當我們走進超市的時候，我們會看到琳琅滿目的商品。通常我們都不知道要買什麼因爲 我們不怎麼了解它們。這個時候，廣告就可以幫助我們了。我們可以根據廣告來選擇商品，因爲每個廣告都展示了產品的最好部分。雖然我們不瞭解商品，但我們還是可以有一點點了解的。換句話來說，在我們買東西的時候，廣告幫了我們很多。
Secondly, advertisement also gives a chance for many people to find a job. The ad is everywhere around us. So it must need many people to work for it. In the competition society, it is a good opportunity for us to solve the difficulty of employment. Without advertising industry, there are many people will lose their jobs?
其次，廣告也提供了機會給那些找工作的人。廣告在我們身邊隨處可見。所以肯定需要很多人來爲它工作的。在競爭激烈的社會，這是解決就業難的一個很好的機會。沒有廣告行業，有很多人會下崗?
To sum up, it is my point about the advantages of advertising. We should make full use of it in our daily life and occupation.
總之，這是我對廣告優勢的一些看法。我們應該在日常生活中和就業中充分利用它。
